Business model describe the process between an organizations, suppliers, its customers, distributors and other stakeholders.

Intermediary model

In the intermediary model, there is a third party that offers intermediation services between two trading parties. The company need to know consumer use of key phrases entered from generic searches for goods and services. Also they need to assess which intermediaries is the best and popular. Therefore, they can pick the right intermediaries and promote their company effectively.

There are main members of the e-marketplace which are customer segment, search intermediaries, intermediaries and media site and destination sites.


Customer segment is for exploring the right intermediaries and understanding their online media consumption.

Search intermediaries are main search engines such as Google, Yahoo and some other popular search engines like a Never in South Korea and Baidu in China.

Intermediaries and media site is often successful in attracting visitors via search or direct because they are mainstream brands such as Google News,, and some other individual blogs

Destination sites are transactional sites something like financial service or travel companies.

Online revenue model

Through the online revenue model, the company can get revenue online. The company may have for paying for visitors, either when approaching site owners direct or via a media agency. There are many way to generate revenue online. For example, as people have online subscription access for The Financial Times for a particular time, they pay around £ 100 to £ 400. Also some organisation can get revenue from Pay Per View access to documents, revenue from display advertising on site, and also from sponsorship of site sections or content types. However, costs of offering service are increasing even if it is still low for digital services. If this result of this service or experience is poor, it would bring damage to take-up of paid services.