Online activities of 3 Australian TV shows

Home and away (channel 7)

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Domain: https://au.tv.yahoo.com/home-and-away/#page1

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People can watch the past episodes, so that if they miss the episode, they can watch online and keep understand the story. It may encourage people keep watching this show

 It is connected with Facebook, so it means they are using social networking to communicate with people.

This website contains a lot of information about this TV show. People can watch this show several times, also they can watch behind the scenes. There is also news and gossip about this TV show, so people can feel interesting about these things

The Voice (channel 9)

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Domain: http://www.thevoice.com.au/

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There are using Tweeter for their promotion. People can directly see Tweets and follow them. Not only Tweeter, but also they have Facebook and Instagram page, so that people can easily get information or see the promotion through the social networking

Almost contents are about news article of this TV show. If there is more information about TV shows or something interesting on the website, it would be better. Facebook, Instragram and Tweeter have quite good information and content, but there is not enough content on website.

The Biggest Loser (channel 10)

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Domain: http://tenplay.com.au/channel-ten/the-biggest-loser

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There are 4 different kinds of social networking webpage, so that people can easily follow them and see them.

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There are many kinds of information about not only TV show but also information for diet. People can easily get information about diet and TV show through the website and social networking.

Reference

Network Ten Pty. Ltd 2014, Australia, viewed 20 September 2014, <http://tenplay.com.au/channel-ten/the-biggest-loser>

Talpa Content BV 2014, Australia, viewed 20 September 2014, <http://www.thevoice.com.au/>

Yahoo!7 Pty Limited, Australia, viewed 20 September 2014, <https://au.tv.yahoo.com/home-and-away/#page1>

Compare 3 Social networks

 

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Instagram: Users share their photos and videos, it is social networking service. Instagram is sharing more about personal experience things with people who follow each other. This is best for sharing authentic content and creating brand awareness.

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Pinterest: Users share their photos and videos, it is social networking service. They can create share collections. Also, they can search particular content or products, and it is linked to the source of the image, usually external site. Pinterest is also a proven sales generator for retail business.

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Tumblr: It is not just only sharing photos also can publish short texts, images and videos. It is similar to traditional blogs. It goes into more detail about information, so that it can have strong marketing power because people are sharing not only their simple image but also their opinion and idea through this.

References

Constant Contact 1996, United States, California, viewed 13 September 2014 <http://blogs.constantcontact.com/product-blogs/social-media-marketing/difference-pinterest-and-instagram/>